2009 Indonesia advertising spend

Nielsen Indonesia just released 2009 Advertising spend to public and they give me permission to share it in this blog. Before reading this further, please read the note first:

“Nielsen Advertising Services dihitung berdasarkan gross rate card, tanpa menghitung diskon, promo, dll.”

Ok, now some important figures:

• Total Spending 48.5 trillions Rups (+16%)
  • 29 + trillion spent on TV (+14%)
  • 16 + trillion spent on Newspaper (+23%)
  • 1 + trillion spend on Magz (+6%)

The biggest category advertised on TV are : Telco, Clove Cigarettes, Hair Care, Government & Politics, Facial Care, Hotline & Partyline, Snacks & Biscuits, Laundry Products, Coffee & Tea, Fruit & Vegetable Juice

While the biggest Company spender on TV : AXIS, Aqua, 3 (Three), Excelcomindo XL, Clear Anti Ketombe, Indosat M3, Mie Sedaap, Presidential Candidate, Rinso, Telkomsel

See the slideshow below (wait to load the data..).

To navigate  slideshow : Click Left = Previous Pict, Middle-Left= Full screen, Middle right = Play and stop, Right= Next Pict

For more information Please contact:

Maika Randini/Pahala Sigiro/Ditha Yuri Utami

Business Development, Nielsen Media Research

Ph. (021) 521 2200 ext 189/231/321 Fax. (021) 521 1927

Related posts:

1. Advertising spend in 2008
2. Ad spend first semester 2008
3. Indonesia is in a good mood
4. Short market update on Nov 2009
5. 2009 Indonesian economic outlook