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January 31, 2010

BCA Flazz Parking test

I am bit curious with BCA flazz advertising which said it faster than cash when we paid the parking ticket.. is it true..? Especially they use Rp 2.000  as the bench mark.

And then I decided to check it myself… :) , I know the ad is exaggerated, most of the ad are, but it will be nice to see how many second actually Flazz competed the transaction compare to hard cash. First here is the advertisement :

Yesterday I did a small “parking” test, somewhere in SCBD to measure “time to complete parking ticket transaction” using Flazz card, Rp.2.000 and Rp. 20.000 denominator. Same location, same car, same driver, same parking gate, same parking cost (Rp. 2.000).

For each denominator, I did it only once so it is far from perfect study and it just for fun only. The timing is measured from the cashier receive the money or card to the gate fully open. and the result is as follows (rounded to the closest second):

  • The Flazz Card: Time needed to complete the transaction : 14 second
  • The Rp. 2.000 denominator : Time needed to complete the transaction : 4 second
  • The Rp. 20.000 Denominator : Time needed to complete the transaction : 13 second

With this scenario, I think Flazz Card will not beat the “uang pas” and it may need same timing to complete the transaction if the cashier have to give you exchange money. However Flazz will always give you peace of mind knowing that you always have just enough money for most of the things, more to convenience rather than faster transaction I suppose.

Related posts:

  1. Tory advert, really tore my eyes and ears

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