Indonesia is in a good mood

February 15th, 2010 Posted in Market Update, Research No comments »

Last year is not a good year for most of us, that is what I heard from some friends in some industries, many are missed their volume yearly target.

Retail study shown that generally most product sales were declining starting in Q4 2008, Q1 2009 situation is getting worst  and stabilize in low level in Q2 and Q3.  In Q4 though, I saw some recovery in sales  and Indonesia managed to close 2009 festive season just slightly  higher than last year.

I read another report today, this time is among consumers (among Internet users, done by Nielsen global in almost all countries), impressively saying that Indonesian has the highest confidence level when asked about economic condition compare to any country in the world.

» Read more: Indonesia is in a good mood

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Population in Indonesia

February 13th, 2010 Posted in Research 2 comments »

This following is some data on population in Indonesia projected up to  2010 for our reference. Since the file is big, wait for a moment to load the file and “play” it.

Growth, Breakdown  age (Umur)  and Province (Provinsi)

Cheer

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What is Generation C

February 11th, 2010 Posted in Marketing chat No comments »

After reading my yesterday article, few friends asking me, “what is generation C ?”, And it expand to: how many generations we have, Are they any generation A, B or X? and so on and so on…

Unlike other generation segment, this generation C is actually stand for “Content”. Content that they created and generated by them self,  adding billion-peta bytes of  text, images, audio and video on an ongoing basis.

read more on Generation C

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Call me generation “C”

February 10th, 2010 Posted in Marketing chat No comments »

A Beautiful write up summarizing what generation “C” means and up to, by my Colleague Kikie Randini

Call me Generation C. The Connected Collective.

I socialise. I share. I swarm.

Give me contact. Social media. Life sharing. Lifestreaming. Show me your Facebook. Google it. Myspace me.

Give me conversation. Something to talk about. Something to give my friends something to talk about. Give me social status.

» Read more: Call me generation “C”

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Sara lee Will Close Indonesian Business

February 9th, 2010 Posted in Marketing chat 1 comment »

This news is already in circulation since early November 2009 that Sara Lee is letting go his non food business. Since they have no food business in Indonesia, Sara Lee effectively packing their bag and leave from Indonesia market.

Here is what I know who buying their business in Indonesia (and regional as well)

  • Unilever bought entire personal care division for US$ 1.9 billion in cash. The strong brand in Indonesia is Sanex for liquid soap and deodorant, while other brand Radox is not really have presence in here.
  • They also have “Sara Lee” brands for personal care which I think together with Switzal and Purol, will be part of the deal with Unilever.
  • P&G bought their air freshener brand called Ambipur  for US$ 470 Million.
  • But who is buying Kiwi, the true and tested shoe polish… ( I heard that kiwi is  also used to polish wooden craft somewhere in Central Java).  Can’t find the information anywhere else, if you know who is buying it, please put it in comment section.

I do not believe that Unilever will keep Sanex brands in Indonesia, they have many of their own brand already for liquid soap and deodorant. I am sure they will kill the brand or simply milk it.

while Switzal, purol and (especially) Ambipur may see a better future as the purchaser do not have the category, I expect there will be a heavy support on this brands. once the dust is settled down.

So… Good Bye Sara Lee…

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