After reading my yesterday article, few friends asking me, “what is generation C ?”, And it expand to: how many generations we have, Are they any generation A, B or X? and so on and so on…
Unlike other generation segment, this generation C is actually stand for “Content”. Content that they created and generated by them self, adding billion-peta bytes of text, images, audio and video on an ongoing basis.
A Beautiful write up summarizing what generation “C” means and up to, by my Colleague Kikie Randini
Call me Generation C. The Connected Collective.
I socialise. I share. I swarm.
Give me contact. Social media. Life sharing. Lifestreaming. Show me your Facebook. Google it. Myspace me.
Give me conversation. Something to talk about. Something to give my friends something to talk about. Give me social status.
This news is already in circulation since early November 2009 that Sara Lee is letting go his non food business. Since they have no food business in Indonesia, Sara Lee effectively packing their bag and leave from Indonesia market.
Here is what I know who buying their business in Indonesia (and regional as well)
I do not believe that Unilever will keep Sanex brands in Indonesia, they have many of their own brand already for liquid soap and deodorant. I am sure they will kill the brand or simply milk it.
while Switzal, purol and (especially) Ambipur may see a better future as the purchaser do not have the category, I expect there will be a heavy support on this brands. once the dust is settled down.
So… Good Bye Sara Lee…
I was having wild thought…
Indomie is a great brand in instant noodle, and so is Mie Sedaap, why not combine it together…? It will be easier for the consumers as most of them know these two brands right…?
To my disbelieve, someone else is actually thinking exactly the same, and they come up with this product…
look at the cue, The word “mie Goreng” its using Indomie font, the upper right is Indomie ribbon, at the bottom there is Mie Sedap word using Mie Sedaap font (small word kriyuk-kriyuk added). The actual brand is actually Spix and it is a snack noodle not instant noodle.
And who come up with the idea…? some one from PT. Siantar Top is… but.. Shame on you Sir or Mam…!
just Kidding.. 
There are a lot of controversy in this SES (Socio Economic Status) profiling by Nielsen Indonesia. Some suggest other alternative, some are conveniently using it , some use it like there is no alternatives and few are hate it to the bone.
Before you read further… I remind you that this is my personal views not in anyway trying to be a spoke person of Nielsen or anybody else.
Marketing is fun and Live is sweet That this blog is all about
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