What is Generation C

February 11th, 2010 Posted in Marketing chat No comments »

After reading my yesterday article, few friends asking me, “what is generation C ?”, And it expand to: how many generations we have, Are they any generation A, B or X? and so on and so on…

Unlike other generation segment, this generation C is actually stand for “Content”. Content that they created and generated by them self,  adding billion-peta bytes of  text, images, audio and video on an ongoing basis.

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Call me generation “C”

February 10th, 2010 Posted in Marketing chat No comments »

A Beautiful write up summarizing what generation “C” means and up to, by my Colleague Kikie Randini

Call me Generation C. The Connected Collective.

I socialise. I share. I swarm.

Give me contact. Social media. Life sharing. Lifestreaming. Show me your Facebook. Google it. Myspace me.

Give me conversation. Something to talk about. Something to give my friends something to talk about. Give me social status.

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Sara lee Will Close Indonesian Business

February 9th, 2010 Posted in Marketing chat 1 comment »

This news is already in circulation since early November 2009 that Sara Lee is letting go his non food business. Since they have no food business in Indonesia, Sara Lee effectively packing their bag and leave from Indonesia market.

Here is what I know who buying their business in Indonesia (and regional as well)

  • Unilever bought entire personal care division for US$ 1.9 billion in cash. The strong brand in Indonesia is Sanex for liquid soap and deodorant, while other brand Radox is not really have presence in here.
  • They also have “Sara Lee” brands for personal care which I think together with Switzal and Purol, will be part of the deal with Unilever.
  • P&G bought their air freshener brand called Ambipur  for US$ 470 Million.
  • But who is buying Kiwi, the true and tested shoe polish… ( I heard that kiwi is  also used to polish wooden craft somewhere in Central Java).  Can’t find the information anywhere else, if you know who is buying it, please put it in comment section.

I do not believe that Unilever will keep Sanex brands in Indonesia, they have many of their own brand already for liquid soap and deodorant. I am sure they will kill the brand or simply milk it.

while Switzal, purol and (especially) Ambipur may see a better future as the purchaser do not have the category, I expect there will be a heavy support on this brands. once the dust is settled down.

So… Good Bye Sara Lee…

Brand new noodle : Indosedap? :)

January 27th, 2010 Posted in FMCG, Marketing chat 2 comments »

I was having wild thought…

Indomie is a great brand in instant noodle, and so is Mie Sedaap, why not combine it together…? It will be easier for the consumers as most of them know these two brands right…?

To my disbelieve, someone else is actually thinking exactly the same, and they come up with this product…

the son of Indomie and Mie Sedaap

look at the cue, The word “mie Goreng” its using Indomie font, the upper right is Indomie ribbon, at the bottom there is Mie Sedap word using Mie Sedaap font (small word kriyuk-kriyuk added). The actual brand is actually Spix and it is a snack noodle not instant noodle.

And who come up with the idea…? some one from PT. Siantar Top is…  but..  Shame on you Sir or Mam…!

  1. because you stole my idea
  2. Is that the best you can do..?
  3. You should call it Indosedaap..!

just Kidding.. :D

Indonesia Socio Economic Status 2010

January 24th, 2010 Posted in Marketing chat, Research No comments »

There are a lot of controversy in this SES (Socio Economic Status) profiling by Nielsen Indonesia. Some suggest other alternative,  some are conveniently using it , some use it like  there is no alternatives and few are hate it to the bone.

Before you read further… I remind you that this is my personal views not in anyway trying to be a spoke person of Nielsen or anybody else.

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