Indonesia is in a good mood

February 15th, 2010 Posted in Market Update, Research No comments »

Last year is not a good year for most of us, that is what I heard from some friends in some industries, many are missed their volume yearly target.

Retail study shown that generally most product sales were declining starting in Q4 2008, Q1 2009 situation is getting worst  and stabilize in low level in Q2 and Q3.  In Q4 though, I saw some recovery in sales  and Indonesia managed to close 2009 festive season just slightly  higher than last year.

I read another report today, this time is among consumers (among Internet users, done by Nielsen global in almost all countries), impressively saying that Indonesian has the highest confidence level when asked about economic condition compare to any country in the world.

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Population in Indonesia

February 13th, 2010 Posted in Research 2 comments »

This following is some data on population in Indonesia projected up to  2010 for our reference. Since the file is big, wait for a moment to load the file and “play” it.

Growth, Breakdown  age (Umur)  and Province (Provinsi)

Cheer

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Instinct May Be Better Than Research

February 7th, 2010 Posted in New product launch, Research No comments »

A marketing research study usually asking consumers about their attitude, their behavior and and their opinion on many things. Problem is there are many instances that consumers are trying to rationalize their decision making and opinion, but yet we are all know that they are not a rational consumers.

Their rationale is mostly based on their experience or current knowledge. Hence if they asked about “new product to the market” (the product is totally new and no one actually seen it or taste it before) they will be difficult to give a proper answer or probably will answer based on the product category closest to it.

Rumors says that Kopiko did a study prior its launch, and the result come back with a “No Go” recommendation (do not know if it is true) and I do not know the method of the study.. its only a rumor OK… But I can understand if  that consumer reject the idea coffee candy, because to them coffee should be hot and drank in the afternoon.

Luckily they follow their instinct  and  they now sold in many countries, one of the Indonesian pride

Read more on how to minimize it

BrandLift, Facebok-Nielsen colaboration

January 29th, 2010 Posted in Research No comments »

BrandLift is a hot topic in Marketing research circle is the new initiative from Facebook and Nielsen Co. A Research method to measure consumer attitude and purchase intent  among Facebook’s 300 million audience.

Why is it important for Facebook? Because the industry is still reluctant to advertise in Facebook due to the unmeasured performance of the ad. With this research method, they hope that it will increase confidence among its (potential) client to advertise in Facebook.

For Nielsen, Facebook so far is a black box that need to be opened. It has 300 million audience or about 15 percent of all U.S. display ad views, this is a quite big coverage hole for Nielsen or anybody else in the Industry. Having access to study  facebookers will give Nielsen a major advantage in competition.

Some pre-preliminary studies is actually conducted before the press release to day. One of the client is Sony Pictures who use the tool to asses consumer reaction towards some of its movies.

Sony said that Facebook campaigns for “District 9,” “The Ugly Truth,” and “Julie & Julia” performed well, by Nielsen’s measure. In the case of “The Ugly Truth,” after seeing an ad on Facebook, women 34 and over were more than 80 percent more likely to see the movie…

This is equally important in Indonesia as 16 million of Indonesian is now registered in Facebook compare to last year which is about 600.000 or so… a huge-huge jump, I will not surprised if the service will be rolled out to Indonesia very soon.

Indonesia Socio Economic Status 2010

January 24th, 2010 Posted in Marketing chat, Research No comments »

There are a lot of controversy in this SES (Socio Economic Status) profiling by Nielsen Indonesia. Some suggest other alternative,  some are conveniently using it , some use it like  there is no alternatives and few are hate it to the bone.

Before you read further… I remind you that this is my personal views not in anyway trying to be a spoke person of Nielsen or anybody else.

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