New Indomie Packaging

February 4th, 2010 by vidinur Leave a reply »

Is anyone noticed a new Indomie packaging above?  I think the noodle war is now really heated up. After Mie Sedaap launched its new variant kari special, few months later, Indomie launched its new packaging after more than a decade using the same packaging design.

Although the picture is different, it is not radically changed, they still retain the color, font and placement. Presumably they do not want to alienating their current consumers. at glance, it will be difficult to see the changes, but some that I sked the opinion agree it is now look more modern than the old one.

Another new thing in the packaging is, they now adding a recipe at the back of the pack. The microwave cooking instruction now gone. How many of you cooking noodle using microwave anyway.. :)

If you do not remember the old packaging, please see below …

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