Mie Sedaap just launched a new variant called: Mie Sedaap Kari (curry)  special . To tell you the truth, when it first launch, I was thinking.. “What…? curry variant..?”. I was a bit taken a back by this move because:

1. They already have curry variant
2. Many tried in this segment without having a good success (i.e Kare and some other curry variant both from Indomie and Mie Sedaap)

To me it is very daring move and it seems they very serious about it, they support it heavily on the communication. I am now start finding the product in some retailers already, means they also support the distribution quite strongly.

Will they succeed or this product will be another failed new launch? I do not know, but with this new launch, I think what Mie Sedaap trying to do is to excite the market. If it  later it proof to be not so successful product, it is still good for the umbrella brand, so it is not a total lost for them.

Will keep an eye on this product …

Related posts:

1. New Indomie Packaging
2. How many direct cover is enough?
3. Brand new noodle : Indosedap? :)
4. Instinct May Be Better Than Research
5. Pulpy Orange Product Launch

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