After reading my yesterday article, few friends asking me, “what is generation C ?”, And it expand to: how many generations we have, Are they any generation A, B or X? and so on and so on…
Unlike other generation segment, this generation C is actually stand for “Content”. Content that they created and generated by them self, adding billion-peta bytes of text, images, audio and video on an ongoing basis.
A Beautiful write up summarizing what generation “C” means and up to, by my Colleague Kikie Randini
Call me Generation C. The Connected Collective.
I socialise. I share. I swarm.
Give me contact. Social media. Life sharing. Lifestreaming. Show me your Facebook. Google it. Myspace me.
Give me conversation. Something to talk about. Something to give my friends something to talk about. Give me social status.
This news is already in circulation since early November 2009 that Sara Lee is letting go his non food business. Since they have no food business in Indonesia, Sara Lee effectively packing their bag and leave from Indonesia market.
Here is what I know who buying their business in Indonesia (and regional as well)
I do not believe that Unilever will keep Sanex brands in Indonesia, they have many of their own brand already for liquid soap and deodorant. I am sure they will kill the brand or simply milk it.
while Switzal, purol and (especially) Ambipur may see a better future as the purchaser do not have the category, I expect there will be a heavy support on this brands. once the dust is settled down.
So… Good Bye Sara Lee…
The company have to make money first to be able to pay us. The competitor drive the profit almost at 
zero level, hence he company will in constant effort to look out for cheaper, faster and better alternatives. And yes, the alternatives is somewhere out there.
World is connected like never before. The job that you currently have can be outsourced to other country with cheaper labor. The more efficient engine or equipment can slash a job or two. The middleman is now having a tough competition from online shop or efficient retailers.
In result, now the job is getting scarce, but new talent is joining the market and hungry for a job. It’s simple economic, when the resource abundant, the price go down. But we all already know that aren’t we? Yet, we still think that we can have our job forever.
It is always fun to see a movie about someone who live life to the fullest, some one who knows what they want, do what they like and pursuing their passion. It is not always an easy life, but at least they enjoy it and in the end or overall, they have a happy life.
But why is it difficult to be happy..? Just watched the Three Idiots movie couple hours ago, although their jokes is not new they taught us why is it difficult to “live life to the fullest” and why it seems impossible to do what we really like or passionate about.
Marketing is fun and Live is sweet That this blog is all about
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