Pricing research Van Westendorp

Teknik Van Westendorp adalah cara yang relatif paling mudah dalam riset harga, pada dasarnya ditanyakan empat pertanyaan saja yaitu:

  • At what price would you consider the product to be so expensive that you would not consider buying it? (Too expensive)
  • At what price would you consider the product to be priced so low that you would feel the quality couldn’t be very good? (Too cheap)
  • At what price would you consider the product starting to get expensive, so that it is not out of the question, but you would have to give some thought to buying it? (Expensive/High Side)
  • At what price would you consider the product to be a bargain—a great buy for the money? (Cheap/Good Value)

Dari 4 pertanyaan tersebut dibuatlah chartnya seperti dibawah:

IPP = Indifferent Price Point dimana yang berpendapat murah sama dengan yang berpendapat mahal, biasanya ini adalah harga pasar saat ini

PMC = Point of Marginal Cheapness Lebih murah dari ini, akan lebih banyak orang berpendapat harga terlalu murah sehingga Kualitas diragukan

PME = Point of Marginal Expensiveness, Lebih tinggi dari ini, akan lebih banyak orang berpendapat harga terlalu mahal sehingga tidak mau membeli

OPP = Optimum Pricing Point, Dimana banyaknya orang yang bilang terlalu mahal sama dengan banyaknya orang yang bilang terlalu murah

Antara PME dan PMC disebut juga acceptable price range…

Jadi bila anda memiliki produk yang akan di launch, 4 pertanyaan tersebut bisa disisipkan untuk memberikan gambaran pricing point yang bisa kita gunakan… tentu saja masih ada beberapa pricing study yang bisa kita gunakan, tetapi sepertinya Van Westendorp ini yang paling simple

Antara Padang-Palembang

Get bored…? why not doing something a bit crazy… how about long distance overland with 45 years old Landrover, ya why not…  its gonna be fun…. :)

The plan is simple, Plan A: buy car in  Padang, and drive it 1.367 km all the way to Jakarta… Plan B… If the car broken beyond repair somewhere in nowhere, just abandon it.. :).  Here is the Plan route, Jakarta – Padang (by plane) – Palembang (visiting sister) – Cilegon- Jakarta Continue reading →

Keep it life… your hobby

It is not only important, but it is necessary for your survival. Your hobby can add a colorful ambiance to your daily job, give you smile in the morning, wash away your stress and pressure build up.

Most importantly your hobby may lead to your passion and your passion may lead you to your success

Have no Hobby..? I am sure you have one… :)

Too many choices..?

One nice thing to have nowadays compare to several decades ago is:  we are now have vast array of choices, look at shampoo for example, there are more than 1500 SKUs available in the store, which one is the best for you?

Tell you what.. they are all the same, just select randomly, you will have a pretty good chance that the brand or particular SKU is good for you. Yes one probably slightly better than the other, but do not waste your time too much on making decision, just choose one and move on.

does practice always make perfect ?

Yes and No…!

One thing that I’ve learned from golf (which I am not good at) is: Practice can actually do more harm than good to your game improvement.  If we are not getting the basic right, practicing can  actually make us comfortable in the wrong position. We can still hit the ball, but it just not ideal.

Writing should be using the shoulder girdle*

I also read a website about hand writing*, it says that most of us write using wrong set of muscle. We suppose to use more of the shoulder girdle muscle instead of  finger muscle, but most of us do just the opposite. Fine writing no longer taught in the school since 1970s hence most of us do not get the basic right.  As we practice more and  more, we are now comfortable using the wrong set of muscle. We still can write alright, but generally not as good as our parents and quickly feel fatigue on the long writing

My point is, although we are comfortable of certain way in doing something, it doesn’t mean that we are doing it right. We may need to fine tuning it a bit or completely unlearn what we have learned so far to be able to do it new ways.

I am not suggesting that we re-learn everything, but it is good idea to re-learn something that is very important for us.

For example, if like me, speaking / writing English is important and I’ve  learned it by way of autodidact in the entire my life. I probably have to fine tune or overhaul my English writing/speaking. I can be comfortable writing the article in English, but as see, you will find  a lot of shameful grammatical errors or word choices in this blog.

On the other hand Golf play is not important for me, I can live with  handicap above 20 for the rest of my life..

To fine tune or overhaul our skills, it is a good idea to have a coach, someone who understand  how to do it best (either pro or not). If  we can not have a good coach for whatever reasons, the second best option would be books, internet etc.

And only then… practice like crazy… :) do not forget to evaluate the improvement during the process…

Have a nice day all..

* Source: http://www.paperpenalia.com/handwriting.html