New Indomie Packaging
Is anyone noticed a new Indomie packaging above? I think the noodle war is now really heated up. After Mie Sedaap launched its new variant kari special, few months later, Indomie launched its new packaging after more than a decade using the same packaging design.
Although the picture is different, it is not radically changed, they still retain the color, font and placement. Presumably they do not want to alienating their current consumers. at glance, it will be difficult to see the changes, but some that I sked the opinion agree it is now look more modern than the old one.
Another new thing in the packaging is, they now adding a recipe at the back of the pack. The microwave cooking instruction now gone. How many of you cooking noodle using microwave anyway.. 
If you do not remember the old packaging, please see below …
NPD: Mie Sedaap Kari Special
Mie Sedaap just launched a new variant called: Mie Sedaap Kari (curry) special . To tell you the truth, when it first launch, I was 
thinking.. “What…? curry variant..?”. I was a bit taken a back by this move because:
- They already have curry variant
- Many tried in this segment without having a good success (i.e Kare and some other curry variant both from Indomie and Mie Sedaap)
To me it is very daring move and it seems they very serious about it, they support it heavily on the communication. I am now start finding the product in some retailers already, means they also support the distribution quite strongly.
Will they succeed or this product will be another failed new launch? I do not know, but with this new launch, I think what Mie Sedaap trying to do is to excite the market. If it later it proof to be not so successful product, it is still good for the umbrella brand, so it is not a total lost for them.
Will keep an eye on this product …
Brand new noodle : Indosedap? :)
I was having wild thought…
Indomie is a great brand in instant noodle, and so is Mie Sedaap, why not combine it together…? It will be easier for the consumers as most of them know these two brands right…?
To my disbelieve, someone else is actually thinking exactly the same, and they come up with this product…
look at the cue, The word “mie Goreng” its using Indomie font, the upper right is Indomie ribbon, at the bottom there is Mie Sedap word using Mie Sedaap font (small word kriyuk-kriyuk added). The actual brand is actually Spix and it is a snack noodle not instant noodle.
And who come up with the idea…? some one from PT. Siantar Top is… but.. Shame on you Sir or Mam…!
- because you stole my idea
- Is that the best you can do..?
- You should call it Indosedaap..!
just Kidding.. 
