Currency, your currency
It is interesting to see how world currency evolve.
At first, the currency is the product it self, we barter things, and then some use shell and some also start using salt as salary and it moved to precious metal, and then now moved to a worthless paper with some pretty printing on it. US$ is the currency of the world but now Euro getting stronger and slowly taking US$ dominance to be world currency and so on and so on.
Currency is not all about money…
- Website visitors is currency
- Google, Alexa, yahoo rank are currency
- Nielsen ratings is currency and so is you market share
- And names are currency too
Currency is about trust, you can not have currency without trust. If a currency losing its user trust, the value will decline. I remember a story, where in the past, you can use a napkin paper signed by a conglomerate to do a business with other company. On the other side of the coin, US$ losing its dominance because users trust is slowly eroding,
If a well known celebrity tweet that one particular restaurant is good. Chance that the follower will flock in trying that restaurant. If a well known unbiased website said one particular product is bad, more consumer will abandon the product right away.
How about your name, how trusted is your name? Is it a good currency? Unfortunately we can not buy trust, money can speed up awareness level, but trust have to be earned, have to be build.
To me, building trust come down into three things :
- Commitment
- Honesty
- Integrity
Start building your own currency now…
