Indonesia is in a good mood
Last year is not a good year for most of us, that is what I heard from some friends in some industries, many are missed their volume yearly target.
Retail study shown that generally most product sales were declining starting in Q4 2008, Q1 2009 situation is getting worst and stabilize in low level in Q2 and Q3. In Q4 though, I saw some recovery in sales and Indonesia managed to close 2009 festive season just slightly higher than last year.
I read another report today, this time is among consumers (among Internet users, done by Nielsen global in almost all countries), impressively saying that Indonesian has the highest confidence level when asked about economic condition compare to any country in the world.
2009 Indonesia advertising spend
Nielsen Indonesia just released 2009 Advertising spend to public and they give me permission to share it in this blog. Before reading this further, please read the note first:
“Nielsen Advertising Services dihitung berdasarkan gross rate card, tanpa menghitung diskon, promo, dll.”
Ok, now some important figures:
- Total Spending 48.5 trillions Rups (+16%)
- 29 + trillion spent on TV (+14%)
- 16 + trillion spent on Newspaper (+23%)
- 1 + trillion spend on Magz (+6%)
The biggest category advertised on TV are : Telco, Clove Cigarettes, Hair Care, Government & Politics, Facial Care, Hotline & Partyline, Snacks & Biscuits, Laundry Products, Coffee & Tea, Fruit & Vegetable Juice
While the biggest Company spender on TV : AXIS, Aqua, 3 (Three), Excelcomindo XL, Clear Anti Ketombe, Indosat M3, Mie Sedaap, Presidential Candidate, Rinso, Telkomsel
See the slideshow below (wait to load the data..).
To navigate slideshow : Click Left = Previous Pict, Middle-Left= Full screen, Middle right = Play and stop, Right= Next Pict
To view this gallery, JavaScript must be enabled, and you need the latest version of the Adobe Flash Player.
This image gallery requires Flash
For more information Please contact:
Maika Randini/Pahala Sigiro/Ditha Yuri Utami
Business Development, Nielsen Media Research
Ph. (021) 521 2200 ext 189/231/321 Fax. (021) 521 1927
