Population in Indonesia
This following is some data on population in Indonesia projected up to 2010 for our reference. Since the file is big, wait for a moment to load the file and “play” it.
Growth, Breakdown age (Umur) and Province (Provinsi)
Cheer
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Call me generation “C”
A Beautiful write up summarizing what generation “C” means and up to, by my Colleague Kikie Randini
Call me Generation C. The Connected Collective.
I socialise. I share. I swarm.
Give me contact. Social media. Life sharing. Lifestreaming. Show me your Facebook. Google it. Myspace me.
Give me conversation. Something to talk about. Something to give my friends something to talk about. Give me social status.
Indonesia Socio Economic Status 2010
There are a lot of controversy in this SES (Socio Economic Status) profiling by Nielsen Indonesia. Some suggest other alternative, some are conveniently using it , some use it like there is no alternatives and few are hate it to the bone.
Before you read further… I remind you that this is my personal views not in anyway trying to be a spoke person of Nielsen or anybody else.
2009 Indonesia advertising spend
Nielsen Indonesia just released 2009 Advertising spend to public and they give me permission to share it in this blog. Before reading this further, please read the note first:
“Nielsen Advertising Services dihitung berdasarkan gross rate card, tanpa menghitung diskon, promo, dll.”
Ok, now some important figures:
- Total Spending 48.5 trillions Rups (+16%)
- 29 + trillion spent on TV (+14%)
- 16 + trillion spent on Newspaper (+23%)
- 1 + trillion spend on Magz (+6%)
The biggest category advertised on TV are : Telco, Clove Cigarettes, Hair Care, Government & Politics, Facial Care, Hotline & Partyline, Snacks & Biscuits, Laundry Products, Coffee & Tea, Fruit & Vegetable Juice
While the biggest Company spender on TV : AXIS, Aqua, 3 (Three), Excelcomindo XL, Clear Anti Ketombe, Indosat M3, Mie Sedaap, Presidential Candidate, Rinso, Telkomsel
See the slideshow below (wait to load the data..).
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For more information Please contact:
Maika Randini/Pahala Sigiro/Ditha Yuri Utami
Business Development, Nielsen Media Research
Ph. (021) 521 2200 ext 189/231/321 Fax. (021) 521 1927
Hygiene Factor & Motivational factor
Some years a go when consumer asked about why they shop to certain modern retailer, cleanness along with variety of the product are always be the major factor. But not anymore, they now talking more into short queue, discount rate and freshness of the product.
Is it mean that cleanness and variety of the product no longer relevant for the consumers..? Far from it, it now become the hygiene factor to all modern retailer. Something that they expect all modern retailer have. If the modern retailer do not have this aspect, the consumers will feel uncomfortable and most probably will leave the store immediately. However, this hygiene factor will not make the consumer excited about the product or services.
What can make the consumer excited about our product and services? That is called motivational factor. in our case above are discount rate and freshness. If these factor presence in a retailer, it will likely to motivate the consumers to come.
So if a retailer having less visitor, it can be from both factor, however if the consumer come but not really excited about the retailer, it most probably lack of motivational factor. As an analogy : If a modern retailer advertise how clean their stores are… it’s like you are telling your date that you take bath everyday to impress him or her.. not gonna work… and if you not taking a bath at least once a day, she will run a way, I guarantee…
Every product category or services has its own hygiene factor, checking the hygiene factor is recommended every two years or so… Qualitative study will give you the information on what is the Hygiene factor for your product or services and what is the motivational factor.
Think about your company (or company where your are working) now… are they lack of hygiene factor or motivational factor.. or just perfect as it is now… what is the hygiene factor and what is the motivational.
What is brand…?
This is very humble questions but it is anything but humble in explaining it… Shakespeare is also have similar question… “What is in the name” he asked. “Bakso” is still a meatball and has the same taste even if you call it “pisang” right… but why every one is being fussy about it.
Where is it coming from?
The name “brand” it self is originating from the cowboy era… those boys were branding (marking) their cows / cattle by printing some kind of logo using a hot iron. If it mixed with another herd, they still know which one is theirs… we talking about hundreds of cows and thousand acre of grass field here…
The evolution
Back then the meaning of “brand” is so simple, just to differentiate the product (or cows). Still the same now, but more than that… the brand now is so important as it will be the ambassador of the manufacturer talking to the consumers.
A brand is no longer just a name, its also about the color, the logo, the pack, the quality and many thing else… the brand now is actually anything that consumer have in their mind about the product. If I say a name of product like Google, Coca-Cola, TVRI or Nike, you have set of perception about the brand either bad or good. Some brands have a very strong association to the product category, and can not easily extended to other product category. Imagine if a bubble gum named Durex, or a beverage called Baygon, you will think many times before you consume it.. 
.
Last but not least, our name is a brand too, and everyone is the brand manager for them self. So how are we going to market our name for future employer, for friends or even for future mother in law..? those are our consumers.
Good luck in marketing the brand “you”
Advertising spend in 2008
Today, Nielsen released the advertising spend in 2008, remember my post on the first semester advertising spend? I said political organisation and also hotline service is driving the growth. looking at the total year, that is still be the case. Now please note before your read any further, that the following figure is based on the rate card (not including discount etc) Read more
History of Cigarette Kretek – Part I
No doubt, “Kretek” cigarette dominate the cigarette market in Indonesia at staggering 90% share. This kretek cigarette is a genuine Indonesian invention and Indonesian has been smoking it for more than 100 years. It will be interesting to know the history of this humble Kretek and its development trough out the year till become one of the Indonesia Icon.
Pre-Kretek History
It all started when in 1490′s Columbus discover America continent and reporting back to europe that the ingeniuos people are smoking “leave”. Cut the story short, the colonial (dutch) brought tobacco to Indonesia and plant it here, it strive and Indonesian start to smoke it too. At this time Cigarette is mostly handrolled, if there is no paper to roll the tobacco, Klobot (corn husk) will do.
The very well known legend related to cigarette is Roro Mendut , a very hot and sexy lady who live in the 17th century in Mataram Kingdom who refuse to married a very powerful man (Wiroguno), instead she chose the humble Pronocitro her sweet heart.
Wiroguno finally applied a very high tax to her (although she did not have any income) in hope that she can not pay the tax and marry him instead. Knowing that she is hot and beautiful, the defiant Roro mendut sell cigarette that been rolled and use her saliva as the glue to the highest bidder. Although she paid tax, she finally died together with her love life pronocitro just like Romeo and juliet. Read more
Indonesian 2008 Car Sales
2008 is probably the best year for Indonesian Car Industry, the 2008 total (wholesale) sales is exceeding 600.000 mark, making it the highest one year sales ever.
In comparison, 2007 the car sales is only around 450.000, so this year sales is almost 50% higher than last year figure. But in the past two months (Nov and Dec 2008 ) the sales is declining. So I think this industry feeling the heat of economic crisis. more about it you can read it here :
http://www.rodagila.com/2009/01/penjualan-mobil-sepanjang-tahun-2008.html
Here is the the figure :
|
Merek
|
2008
|
Pangsa
|
Pos
|
2007
|
% Kenaikkan |
|
Daihatsu
|
78.020 | 12,9% |
3
|
51.957 | 50% |
|
Honda
|
52.500 | 8,6% |
5
|
40.000 | 31% |
|
Isuzu
|
25.325 | 4,2% | 18.270 | 39% | |
|
Mazda
|
2.241 | 0,4% | 1.336 | 68% | |
|
Mitsubishi
|
87.524 | 14,4% |
2
|
61.548 | 42% |
|
Nissan
|
31.738 | 5,2% | 19.030 | 67% | |
|
Suzuki
|
73.066 | 12,0% |
4
|
58.095 | 26% |
|
Toyota
|
211.911 | 34,9% |
1
|
150.631 | 41% |
|
Lain-lain
|
44.826 | 7,4% | 33.606 | 33% | |
|
Total
|
607.151 |
|
|
434.473 | 40% |
